Email marketing keeps your customers informed…
More than 34% of the people worldwide use email. That’s about 2.5 billion people. It’s predicted to increase to 2.8 billion email users in the next 2 years. email usage is growing by the day. The Radicati Group, who produced this information, also estimate that the world sends around 196 billion emails daily. The vast majority (109 billion) being business emails.
Email marketing is a vibrant and powerful way to connect with people and customers.
Emails have the ability to keep your customers informed. Consumers can check their email when it is convenient for them. It can give them a feeling that you are thinking of them. The email can be as simple as saying: “Hi, you’re on our mind, here is a special offer!” or “Here is an update on what has been going on here in recent weeks.” Or it can be more elaborate, with news of what has been going on in your business. And what new product lines and offers you can provide them. As an incentive to buy, your email can even contain “Coupon” details offering discount off their next order.
It is important to be able to track newsletter delivery rates, bounce rates, unsubscribe rates, click through rates, and open rates. This gives you a better understanding of how your email campaigns are working, which ones to tweak or which ones to get rid of altogether. And it helps you understand what strategies work, and which drive more sales.
How we can help you…
At DD Web Design, Darryl & Dave have carried out extensive research into the market leading newsletter plugins available to the digital industry.
As a result of our reasearch we have successfully procured a software package that can be easily integrated into your web site.
It will allow you to:-
- Create and send stunning newsletters.
- Track their progress and performance.
- Create newsletter subscribe forms for your web site allowing visitors to sign up.
- Capture your customers email addresses during checkout.
- Integrate the newsletter with your ecommerce shop to promote offers and discounts.
- Copy your existing customers into your newsletter database giving you a great starting point.
For a one off payment of £49.99 we will:-
- Install the software package.
- Set up the capturing of customer email at point of checkout.
- Create 1 Newsletter sign up form and embed into your existing web site
- Create you 1 newsletter template allowing you to create unlimited newsletters.
Contact us today to get your eMail marketing campaign up and running.
Tel :- 07809 409 298
eMail :- firstname.lastname@example.org
or visit our contact us page.
Tip #1 Reward your most loyal customers
Do you know what the average order size of your customers is? And who is the one spending more than average in your shop? These customers are the customers you would like to see coming back, making repeat orders. By rewarding them with an extra discount you can make sure that they will order again with you the next time they need to order. If they don’t come back after a given period, it might be a good idea to remind them on the extra discount that you gave them.
To be able to achieve this, you’ve got to make sure there is an integration between your webshop and the email marketing software that you’re using. By having such a connection, you’re able to check information like order amounts and use this to drive your email database. You can then make a selection of the people who ordered more than the average in your store.
Tip #2 Make your content more relevant
By looking into the buying and clicking behaviour of your customers, you can find out about their interests. If you have an online clothing shop for example, and you’re noticing that a particular customer is only ordering male clothing, then you could be pretty sure that this customer is a male. Would you then send him emails containing female clothing?
Have a good look at the different product categories that you’re having in your e-commerce shop and tailor your email to the interests of the recipient/s.
You could also create specific campaigns. You’ve got some extra stock in your store with female shoes of size 8? Then sent a specialised campaign to the person/s who’ve ordered female shoe size eight before.
Tip #3 Email coupons drive online sales.
A study by the Nielsen Corporation found that 27 percent of US online shoppers subscribe to a store newsletter or product email in order to save money. This conclusion is backed up by recent data from Deloitte that found 65 percent of consumers say email coupons are important when grocery shopping online. Similarly, Shop.org reported 64 percent of US Internet users have printed a coupon from an email. The UK figures are growing by the day and will match US trends very shortly.
Consumers are consistantly looking to save money, it can however turn into increased revenue for retailers. E-coupons are big business, and email marketing is at its heart. The number of mobile coupons used is estimated to double over the next five years to reach 1 billion people. Email marketing is a good way to start reaching the growing number of online bargain hunters. The big brands are already using this tactic for that purpose. BIA/Kelsey reports that 36.6 percent of national businesses use email marketing for local promotions.